Hong Kong Tourism Board
“Jelajah” - or DISCOVER - HOng kong
Client: The Hong Kong Tourism Board
Service: Photo & Video Production
Location: Hong Kong
Period: Q3 2025
After making tourism videos for Macau, Japan, and the Philippines we were of course thrilled to be making one for our hometown of Hong Kong.
The Hong Kong Tourism Board’s Jelajah and Middle East campaigns sought to bring visitors from South East Asian countries such as Indonesia and Malaysia by focusing on their predominantly Muslim populations. We photographed and filmed in Halal dining locations, Muslim-friendly shopping centres, and iconic Hong Kong spots during a six day shoot.
Production Company: Capsule48
Executive Producers: Anne Berry & Ian Wong
Director: Anne Berry
Director of Photography: Ian Wong
Producers: Ariel @ Besties, Agnes @ Besties
1st AD: Luna Li
Camera Operator: Justin Tang
1st AC: Ivan Cheung
Photographer: Abdela Igmirien
Photography Assistants: Marco Mak, Keho Cheung
Gaffer: Michael Mok
Best Boy: Ming
Stylist: Rachel Song
Make Up: Karen Yiu & MakeupBees
Editor: The Bastardsgram, Andy Lau
Colour: Andy Lau