Content that connects.
Social that converts.
It’s hard to say when exactly that social media pages and custom publishing forgot their main purpose: to connect and entertain.
Our strategy for our clients revolves around creating content that people actually want to see and read: social media that’s authentic and built to engage.
230+
INFLUENCERS WE'VE CONNECTED WITH OUR PARTNERS2.3x
MORE ENGAGEMENT THAN INDUSTRY BENCHMARK130%
AVERAGE AUDIENCE GROWTH UNDER OUR ROSTER455K
LIKES ON OUR MOST VIRAL INSTAGRAM POSTSEE OUR WORK ↓@adidashk
#YouGotThis
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#YouGotThis 👟
Adidas needs no introduction.
Given its prestigious background, the @adidashk account needed equally groundbreaking social content in an oversaturated content landscape, while maintaining its innovative edge in the local market.
The Capsule48 social team’s first step was to bring the “social” back into social media, by utilizing Instagram reels and shooting in formats that are proven to drive up engagement with the local target demographic. Our Capsule48 produced video posts on average garner 160% more engagement than other @adidashk posts.
Client: Adidas Hong Kong
Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production
@thepeakhk
#ThePeakExperience
#ThePeakExperience
Victoria Peak is one of Hong Kong's most photographed destinations, drawing millions of international visitors each year to experience the iconic Peak Tram and the panoramic skyline views from Peak Tower. This means that the social presence of The Peak needs to be equally iconic, showcasing a 360 degree look at the heritage, hospitality, and breathtaking vantage point that only Victoria Peak can offer.
We created cinematic and culturally rich content, first establishing a strong visual identity rooted in The Peak's 130+ year legacy as Asia's first funicular railway, then creating sharable content that served to inspire both first-time tourists and returning locals. Visitors shared their moments through user-generated reels capturing sunset skylines, seasonal events, and dining experiences across Peak Tower's restaurants and shops, building a community of over 17,000 engaged followers and amplifying The Peak's status as a must-see Hong Kong landmark.
Client: The Peak Hong Kong (Peak Tramways Company)
Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production
@tcsmarkethk
#mhpbytaikooplace
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#mhpbytaikooplace 〰️
Tong Chong Street Market is not only a favourite destination for Taikoo Place locals, but also Hong Kong residents. Its unique offering of food start-ups, foodie cult favourites, and fresh produce from local farmers needed an equally innovative and fun approach on social media.
To engage with users, we created bite-sized and easily digestible food content: from video snippets showing tips and tricks from market vendors, to custom made stickers that market fans can stick on their own social posts. Tong Chong Street Market now has over 10k followers on Instagram, and has made a name for itself as a fun-loving and innovative destination for food lovers.
Client: Swire Properties
Service:Social Media Management, Content Creation, Art Direction, Photography, Video Production
@taikooplace_hk
#WhereAmbitionGrows
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#WhereAmbitionGrows 🌱
Global business district Taikoo Place is evolving more quickly than ever, and is taking Hong Kong by storm with more than 300 international companies calling Quarry Bay home. This means that the social presence of Taikoo Place needs to be equally ambitious, showcasing a 360 degree look at the work hard play hard ecosystem that Swire Properties uniquely offers.
We created aspirational and relatable content, first generating a strong niche for Taikoo Place residents, then creating sharable content that served to expand on the growing audience. Residents shared tidbits through video content on career growth, personal anecdotes, and even sustainability tips , uniting a community of over 25,000 people.
Client: Swire Properties
Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production
@swireproperties_residences
#TheHeadlandResidences
#TheHeadlandResidences
Swire Properties' luxury serviced residences sit at the most prestigious addresses in Hong Kong, including Pacific Place Apartments in Admiralty, offering refined long-stay living for executives, expat families, and design-conscious tenants seeking more than just a place to land. This means that the social presence of Swire Residences needs to be equally elevated, showcasing a 360 degree look at the curated lifestyle, hospitality, and design pedigree that only Swire Properties can deliver.
We created cinematic and intimate content, first establishing a strong visual language rooted in the quiet luxury and craftsmanship of each residence, then creating sharable content that served to humanize the brand beyond glossy interiors.
Client: Swire Properties
Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production