Hop Lun
Brand Campaign
Melco International approached Capsule48 Studios to refresh their social media content strategy, seeking to create a colourful social media campaign filled with narrative short stories as told through still photography and short film. Capsule48’s production house worked with Melco’s team closely to ideate, art direct, and produce this project.
Client: Hop Lun
Production House: Capsule48
Service: Full Production
Made Around the World with Heart
This was a campaign built for scale and soul. Spanning photography across five countries and video production in two, we brought a unified visual language to Hop Lun's global presence: capturing the breadth of their global operations while keeping every frame grounded in a consistent aesthetic.
The real challenge, lay in the factory footage. We took raw, B2B production material, the kind of content that usually stays purely functional, and reshaped it into something genuinely watchable, with heart. By finding the human stories and craftsmanship behind the manufacturing, we transformed operational footage into a narrative audiences could actually connect with, proving that even the most industrial subject matter can be told with warmth and purpose.
Production @capsulefortyeight
Director @annecberry
Producer @sakeq
Creative and Production Coordinator @xxinyueli
PA @rae0h
Photographer @igmirien
Photographer (Kenya) @photoman254
DoP @sakeq
1st AC @ivan.jjerming
2nd AC @andylkk
2nd Unit DP @justinkmtang
Gaffer @mic___mok
Best Boy @ming_m._.ting
Talent Agent @_monicagao_
MUA @karenpaint @hongkongmakeupartist @sanchengmakeup
Edit @doublertri
Colorist @andylkk
Bangladesh Unit @rakafromdhaka
Indonesia Unit @layar.hitam