Video Production:
JNTO

Video Production
Campaign Photography

Capsule48 Studios partnered with the Japanese National Tourism Organization to reinterpret the visual identity for Visit Japan in a brand new campaign for the Hong Kong market - Always a Reason to Return.

Our production house provided full service campaign production, including international logistics, casting, video and campaign imagery production, and post-production.

Client: Japan National Tourism Organization
Production House: Capsule48
Service: Full Service Production

Always a Reason to Return

Japan has always been one of the most vibrant places in the imaginations of Hong Kong travellers. And while the major cities will always continue to draw in visitors from around the world, Japan is keen for repeat visitors to explore the charms of the nation’s diverse prefectures.

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We worked on three campaigns and produced 7 web videos for JNTO Hong Kong following a different micro-story each time of friends, family, couples, and solo travelers.

Capsule48’s production house worked together with both local and international producers to overcome the unique challenges that are presented with international productions, such as working with local partners, planning logistics, and facilitation of clear communication. Through meticulous planning and location scouting, our team was able to cover 15 separate locations in 7 days, across 4 prefectures.

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Capsule48 provided full production services including pre-production consultation, on-site production for both Hong Kong and Japan, videography, photography, and post-production processing.

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Pat Chun