VIDEO PRODUCTIONContent Production:
City of Dreams
Video Production
Photography
Content Strategy
SOCIAL CONTENTMelco International approached Capsule48 Studios to refresh their social media content strategy, seeking to create a colourful social media campaign filled with narrative short stories as told through still photography and short film. Capsule48’s production house worked with Melco’s team closely to ideate, art direct, and produce this project.
Client: City of Dreams, Melco International
Production House: Capsule48
Service: Full Production
Concept Production Notes
Melco International approached our team to refresh their social media content strategy, seeking to create a colourful campaign filled with narrative short stories as told through still photography and short film.
City of Dreams had no shortage of locations for stunning visuals and creative concepts. Capsule48’s production house worked with City of Dreams’ marketing department to select the highlights of the hotel, from their showroom to their Michelin-starred restaurants, as well as helping to style the talents, in order to produce eye-catching and aspirational imagery for the CoD social accounts.
Social-first Content Production
We followed the adventures of our talent as they went on a romance-inspired sojourn across four attractions in the hotel, completing the shoot for over 20 stills, 5 short videos, and four locations in one day. City of Dreams encouraged the team to take creative liberties, resulting in a unique set of campaign images.