Hong Kong Express is a prominent low-cost airline that reaches out into many locations off the beaten track in Southeast Asia and Japan. We were hired to create a video celebrating the 1 millionth member to join their loyalty program, Reward-U.
The video shoot coincided with a competition launched by Reward-U that gave the winner a free trip across Japan with four other friends. Our videographers were to capture their experiences as they journeyed from Takamatsu up to Osaka, and then to Tokyo, over the course of a week.
The video was storyboarded and created by our team to match the real-life stories of the competition winners. We wanted to convey the bittersweet excitement of graduating, falling into a routine of work, and then earning the freedom to travel with old university friends.
During the entire shoot it was important to allow the winners to have their own time to enjoy the trip. After all, none of them were paid models.
The video was posted to the social media channels and Facebook pages of Reward-U, where it was viewed 30,000 times.