For many travelers in the world, Italy represents an idyllic form of hospitality and culture. With this idea at the heart of their organisation, Certa, a marketing agency that promotes some of the most established Italian wineries across Asia, commissioned our team of creatives to capture the spirit of their wineries through a series of videos for social media and their website.
With Certa we traveled first from Sardinia to Sicily, before making our way up to Piedmont by passing through Tuscany.
After two weeks of filming we edited a collection of short, but impactful features that focus heavily on storytelling and emotion.
Certa serves as the export office of four of the most prestigious and esteemed wineries in Italy: Argiolas, Tasca D'Almerita, Ceretto, and Castello di Ama.
Many of the chefs and winemakers we filmed are stars in their own right, and it was important to project the emotions behind each talent.
With Certa it was important to emphasis family and passion. Many of the employees at the wineries had worked there for decades, and several of the films we created were focused on their stories.
To many people, Italy is about food and wine. There’s so much incredible produce out there, but the wineries and bakers Certa represents are more than just excellent—they are artisans and masters. We wanted to show their skill in a confident, but modest manner.