Swire Properties: Tong Chong Street Market
Social Media Management
Video + Photo Production
Content Agency
Social Analytics
Your friendly neighbourhood food stop, making sustainable eating easy and fun.
Swire’s own farmers’ market sought out a fresh direction on their social content. As TCSM’s preferred content agency in Hong Kong, our work features everything from farmers’ produce to creative dishes.
Client: Swire Properties
Service: Art Direction, Photography, Illustration, Videography, Social Media Management
A fresh take on your local farmers’ market
Despite the exciting selection of vendors and offerings at Tong Chong Street Market, its social content was lagging behind. Providing end-to-end service, we sought to introduce new content that was inventive and exciting yet still had a human touch.
The goal was to unite the online-offline experience
Play with your Food
The content for TCSM focused on the latest and greatest that the market had on offer. Through visually enticing posts and stories, virtual onlookers were brought closer to the action, while market visitors at the scene had extended content to delve into and engage with.
“The Instagram Boyfriend” is from a series on Instagram called #SpottedAtTCSM where the various archetypes of market visitors are highlighted through illustration.
Always-On Content
Every month, TCSM adds new vendors to its ever changing lineup. To keep the audience up to date and engaged, we select vendors to feature in appealing short form videos.