Video Production: IFC Mall

The tenants at IFC Mall have always been among the world’s most prestigious and sought after brands in fashion and retail. To promote four of their new restaurants for their campaign #EveryBiteIsBeautiful, our team was approached to create short social videos that would play online and in the mall. Our direction sought to be refined and refreshing at the same time, making the restaurants seem at home in a fashion-forward shopping destination.

Client: IFC Mall
Production House: Capsule48
Service: Full Production
Location: Hong Kong
Period: Q2 2022